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Sude

829 Ninth Ave., New York, NY 10019 40.766349 -73.98689
between 54th and 55th Sts.  See Map | Subway Directions Hopstop Popup
212-397-2347 Send to Phone
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Nearby Subway Stops

1, A, B, C, D at 59th St.-Columbus Circle

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide

Clothing

  • Womenswear

Profile

This venue is closed.

While Southern belle and former Sony employee Sude Dellinger was traveling with the label’s bands early in her career, she ended up recruiting a different kind of talent: her husband and future business partner. The two hopped off the tour bus and launched the first of her three namesake stores in 2001. The original Hell’s Kitchen location has a dark, club-like vibe, borrowed from Sude’s “Almost Famous” days, which contrasts with the two newer, minimalist, and slightly larger shops. While much of the merchandise at the boutiques isn’t necessarily unique—the racks are full of Free People tops, a few Vivian Tam pieces, and lots of Juicy wear—the golden ticket is the legion of discounted designer jeans by names like Seven, A-G, Joe’s, and Miss Sixty that sit folded into every open cubby; Sude and her husband stake out comparable merchandise sold at Barney’s and mark their prices about 10 to 20 percent cheaper. The atmosphere is so comfortable that it’s not unusual to find the owners showing off the latest photos of their kids or doling out honest style advice to customers stepping out of the lone fitting room.

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