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Home > Shopping > Sunrise Mart

Sunrise Mart

29 Third Ave., New York, NY 10003 40.729858 -73.989543
nr. 10th St.  See Map | Subway Directions Hopstop Popup
212-598-3040 Send to Phone
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  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Gourmet Marketplace, Specialty Shop
  • Products & Services: Gourmet Shops/Produce
Photo by Corinne Durand

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Hours

Sun-Thu, 10am-11pm; Fri-Sat, 10am-midnight

Nearby Subway Stops

6 at Astor Pl.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide

Gourmet

  • Gourmet Shops/Produce

Special Features

  • Open After 9pm (at least 3 days a week)

Profile

The East Village location of Sunrise Mart is half supermarket and half community center for the Japanese enclave that has popped up in the neighborhood over the past decade. The bulletin board inside is plastered with ads for services and housing leads for the Asian expat population. Inside the bright space, several spacious aisles offer groceries and snacks, health and beauty items, housewares such as rice cookers and ceramic tableware, and drinks—even the infamous Pokari Sweat, a Japanese version of Gatorade. This is a fantastic place to come for fresh foods—tofu, Asian fruits such as nashi (Japanese pear) and kaki (persimmons), shabu-shabu beef, and exotic delicacies like flying fish roe or octopus tentacles. For a quick, inexpensive lunch, the kitchen's soba noodles, miso soup, and bento boxes are hard to beat. If you don't read Japanese, the friendly staff will happily identify the contents of all those enticing packaged goods, and even give you some idea of what to do with them. And for customers closer to Soho, the second Broome Street shop offers an identical selection of goods in a slightly larger space.

Extra

Along with edibles and home accessories, the store has a whole wall of Japanese videos and magazines.

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