Mon–Sat, 10am–9pm; Sun, 11am–8pm
6 at Astor Pl.; N, R at 8th St.-NYU
American Express, Discover, MasterCard, Visa
The first New York location of this Japanese-inspired British chain stocks everything in the way of preppy urban streetwear, from sweaters to jeans to baseball caps and headphones. The store, with its pounding music, industrial design, and reasonably priced basics, has a lot in common with mainstays of the genre like Hollister and Abercrombie. There are tons of T-shirts stamped with the store’s logo, sweatpants meant more for lounging than for exercising, and about a zillion flannel shirts. And it’s only the lack of pastel colors on display that keeps the preppiness in check—here, the palate tends more toward khakis and blacks with the occasional pop of neon. The jacket selection, however, is what sets the store apart. The leather jackets jump-started the store’s initial following after they were worn by David Beckham and his ilk in the 2000s, and there’s a large selection, along with arctic windcheaters that offer a slightly more stylized alternative to a North Face puffer, vests in every possible color combination, and even long tailored coats with cinched waists for women.