- READER REVIEWS
Mon–Sat, 9am-9pm; Sun, 9am-8pm
Nearby Subway Stops
B, D, F, M at 47th-50th Sts.-Rockefeller Center; E, M at Fifth Ave.-53rd St.
American Express, MasterCard, Visa
There’s a definite theme to the Swatch shop in midtown, and that theme is Swatch—the chandeliers are made, for the most part, of multicolored Swatches; the cases in the center of the store are all S-shaped; and excepting one, the walls are all covered with Swatches of all imaginable colors and styles (the exception displays a photo of a model holding a Swatch). The shop, just north of Rockefeller Center, doesn’t deviate much from the brand’s other shops and wouldn’t necessarily be out of place in a mall. That said, like all Swatch shops, it is efficient and well-designed, with plenty of employees to help timepiece seekers sort through dozens of different watch styles and types. Prices are also relatively low—the Swiss brand’s colored watches start at the affordable $60 price point and don’t go up far past $200.