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Home > Shopping > The 1929

The 1929

174 Mott St. , New York, NY 10012 40.720341 -73.995923
at Broome St.   See Map | Subway Directions Hopstop Popup
917-338-6550 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($) Budget
  • Type: Consignment/Thrift Shop, Specialty Shop
  • Products & Services: Handbags, Jewelry, Men's Shoes, Menswear, Vintage Clothing, Women's Shoes, Womenswear

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Official Website


Mon-Fri, 11am-9pm; Sat-Sun, 11am-11pm

Nearby Subway Stops

6, J, N, Q, R, Z to Canal St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Handbags
  • Jewelry
  • Men's Shoes
  • Women's Shoes


  • Menswear
  • Vintage Clothing
  • Womenswear

Special Features

  • Bespoke
  • Open After 9pm (at least 3 days a week)


This venue is closed.

Though it began as an unorthodox pop-up store selling vintage clothes and doling out bowls of soup in the fall of 2008, The 1929—with its name haphazardly spray-painted across the exterior—has since shed two of its original owners and ditched the soup. Keeping with the unpretentious, artsy vibe, paintings by Linda Mason and Rita Ackerman cover the walls, and the cashier area is simply a table draped in cloth, dotted with bracelets and incense. Coiled belts and assorted knickknacks (an old typewriter, a teakettle) are strewn amid shoes and racks of men’s and women’s clothing. Most of the inventory consists of a random assortment of affordable thrift and vintage garb, with many of the pants and skirts selling for $19.29 apiece. The assortment of new-age accessories includes necklaces made of beads, shells, and wooden Buddhas, crystal candle holders, and makeup kits based on astrological signs. But the main draw is owner Levi Okunov’s customized raincoats. Brightly colored and playfully designed, these made-to-order pleather coats, ponchos, and rain bodysuits are sewn in a back room. (Warmer versions can be filled with goose down in a special feather-filled stuffing room in the basement.) Raincoats start at $179 and down coats are $250, and the bespoke process takes three to seven days. The store is often open much later than its official hours and it attracts nearby barhoppers, lured in by the bright colors, unusual knickknacks, and the thrill of ill-advised drunken shopping.