6 at Bleecker St.; B, D, F, M at Broadway-Lafayette St.
This venue is closed.
Note: The shop may be no more, but the Smile is still very much alive as a restaurant.
This mishmash retail space and cafe from Matt Kliegman and former Earnest Sewn trend hunter Carlos Quirarte is billed as a mixed-use concept store, shilling rosewater spritzer, knitting kits, potpourri, and crocheted macarons along with sandwiches. The sublevel shop has a rustic feel, with exposed-brick walls, bare bulbs overhead, wood-framed fireplaces (with woven wool flames inside), and faded bunches of hydrangeas leaning in pitchers. A clientele of skinny-jeans- and Converse-clad hipsters fresh from Oak next door bypasses the selection of pricey Santa Maria Novella candles and fragrances to browse skeins of Wool and the Gang yarn, cappuccino koozies, and vest-knitting kits—a photo of President Obama in a fuzzy knit frame grins benevolently from an overhead shelf. Fireplace mantles are topped with old-timey apothecary potions and beauty products from C.O. Bigelow beneath a rotating selection of work from local artists. Further back, wooden shelves bear Moscot eyewear, Mariage Frères tea, and understated brown and black leather wallets by Billy Kirk. But the retail miscellany is arguably overshadowed by this spot’s sexier elements: the scruffy see-and-be-seen café crowd and the downstairs parlor of Brooklyn-based tattoo artist Scott Campbell.