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The Sweet Ones

Critic's Pick Critics' Pick

132 Allen St., New York, NY 10002 40.719849 -73.989835
nr. Rivington St.  See Map | Subway Directions Hopstop Popup
347-478-3677 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Boutique
  • Products & Services: Designer Discount, Eyewear, Handbags, Jewelry, Lingerie/Hosiery, Women's Hats, Women's Shoes, etc.
Courtesy of The Sweet Ones

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Official Website

Nearby Subway Stops

B, D at Grand St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Eyewear
  • Handbags
  • Women's Hats
  • Jewelry
  • Lingerie/Hosiery
  • Women's Shoes


  • Designer Discount
  • Fur/Leather
  • Vintage Clothing
  • Women's Formalwear
  • Womenswear

Special Features

  • Open After 9pm (at least 3 days a week)


This venue is closed.

Owner Alyssa Pallett, a former film student, named her vintage spot after the eponymous song by fellow Ontarian Sarah Slean. The store, decorated and stocked single-handedly by Pallett before its November 2009 opening, feels like a girl’s childhood dress-up fantasy. Kenny Hwang jewelry, pillbox hats, deco clutches, Prada heels, and other baubles litter velvet settees and brightly painted tables, and there’s a working swing suspended from a ceiling beam near the entryway. The antique vending machines lining the chalkboard-and-exposed-brick walls may have been impulse eBay buys, but when it comes to the clothing, Pallett is meticulous: She treats her space like a gallery, filling its racks with intricate, reasonably priced pieces dating back to the Victorian era. Elaborately styled mannequins wearing metallic skirts, tailored jackets, and ultra-feminine lace blouses surround a papier-mâché tree adorned with silk flowers and graffiti in the store’s center. Pallett’s DIY, anything-goes attitude is further reflected in her surreptitious inclusion of hand-painted T-shirts among a selection of Bill Blass blazers, Versace tops, and Alaïa dresses. The Sweet Ones also doubles as a collaborative space for FIT students and their LES artist kin, playing host to local benefits and garage sales both in the storefront and evolving refurbished basement.