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Home > Shopping > Theory


755 Madison Ave., New York, NY 10065 40.767484 -73.9684285
nr. 65th St.  See Map | Subway Directions Hopstop Popup
212-744-0141 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$$) High End
  • Type: Boutique
  • Products & Services: Fur/Leather, Handbags, Jewelry, Women's Formalwear, Women's Hats, Women's Suits, Womenswear

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Official Website


Mon-Fri, 10a-7pm; Sat, 11am-7pm; Sun, noon-6pm

Nearby Subway Stops

6 at 68th St.-Hunter College; F at Lexington Ave.-63rd St.; N, Q, R at Fifth Ave.-59th St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Handbags
  • Women's Hats
  • Jewelry


  • Fur/Leather
  • Women's Suits
  • Women's Formalwear
  • Womenswear

Special Features

  • Delivery


Frequent shoppers at this UES Theory outpost can expect to find something new each time they visit due to the shop’s fast turnaround—a new shipment of clothing arrives every week. The store also holds the largest selection of Theysken’s Theory in any Theory in the city; all of Olivier Theysken’s designs are located at the front of this store. These pieces are elegant and of a higher price point than other Theory goods: think a handmaid Jaspon long sleeve jacket entirely embroidered in sequins and beads, along with a sleeveless Italian silk gown that was a 2012 red carpet favorite. Other cool perks: Theory offers private shopping nights and events, often hosted by the brand’s style director (and former Elle magazine fashion director), Karen Reinitz.