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Home > Shopping > Toho Shoji

Toho Shoji

990 Sixth Ave., New York, NY 10018 40.75142 -73.98654
nr. 36th St.  See Map | Subway Directions Hopstop Popup
212-868-7465 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($) Budget
  • Type: Specialty Shop
  • Products & Services: Gifts/Novelty Shops, Jewelry
Photo by Patrick Siggins

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Official Website


Mon-Fri, 9am-7pm; Sat, 10am-6pm; Sun, 10am-5pm

Nearby Subway Stops

B, D, F, M, N, Q, R at 34th St.-Herald Sq.

Payment Methods

MasterCard, Visa

Product Guide


  • Jewelry

Gifts & Parties

  • Gifts/Novelty Shops


This U.S. outpost of a small Tokyo-based chain feels a bit like a warehouse, selling affordable jewelry-making basics under its fluorescent lights. The midtown bead emporium carries everything you need to assemble your own jewelry. There are all kinds of beads, spools of stringing materials (chains, elastic), pendants (crosses, Stars of David), hooks, clasps, and spacers. The cheaper, basic beads are often sold in bulk, whereas more unique finds, like Swarovski crystals and Czech fire-polish beads, are generally offered individually. Behind two counters, women string different combinations of the beads to sell as ready-made necklaces, but the shop mostly caters to those who want to make their own pieces; there’s even a vast array of bead-enthusiast magazines, available in both Japanese and English.