New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Tous


109 Greene St., New York, NY 10012 40.724691 -73.99965
nr. Prince St.  See Map | Subway Directions Hopstop Popup
212-219-1444 Send to Phone

  • Reader Rating: Write a Review
  • Type: Boutique
  • Products & Services: Cuff Links/Notions, Eyewear, Handbags, Jewelry, Ties, Watches

Share this listing

Official Website


Mon-Sat, 11am-7pm; Sun, noon-6pm

Nearby Subway Stops

B, D, F, M at Broadway-Lafayette St.; N, R at Prince St.

Payment Methods

American Express, Diners Club, Discover, MasterCard, Visa

Product Guide


  • Ties
  • Cuff Links/Notions
  • Eyewear
  • Handbags
  • Jewelry
  • Watches


In Soho’s sea of luxury shopping, Tous is a bright, sleek storefront offering a range of relatively affordable contemporary accessories. Founded in 1920 as a watch-repair shop, this Barcelona-based design house introduced its signature bear logo in 1985. It still carries watches—prices are upward of $2,000 and tend to favor diamond-encrusted faces—but its classic Tous jewelry lines have friendlier prices, such as a sterling silver bear pendant for about $80 or the Alicia butterfly ring for $60. The label produces many new collections each year, and design director Rosa Tous favors working in 18-karat gold, sterling silver, and stainless steel. The bauble are either laser-etched or mechanically stamped and tenderly hand-finished before going out to the brand’s stores in 34 countries worldwide. Besides the lovable bear, popular collections have featured butterflies, coins, birds, and flowers. A modest selection of handbag comes in leather, jacquard, or nylon and start at about $100. There are also ties and small leather goods available for men.