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True Religion Jeans
Mon-Sat, 11am-7pm; Sun, noon-6pm
Nearby Subway Stops
N, R at Prince St.; C, E at Spring St.
American Express, Discover, MasterCard
The L.A.-based denim company brings its “Super T” stitched five-pocket jeans and West Coast apparel to Manhattan with this upmarket outpost for men, women, and kids. The brand’s signature jeans sport distinctive seams (with extra long stitches and thick, contrasting thread) and back pockets adorned with a U shape patterned after the smile of the brand’s jolly Buddha mascot. Established in 2002, the company’s imported Italian denim gained notoriety in the pages of celeb weeklies, spotted on Jessica Biel, Jessica Simpson, and Gwen and Gavin’s stylishly clad son. The rustic, orderly store features stone walls, dark wood paneling, and dozens of denim-stacked cubbies lined behind long bars. Shoppers perch on stools while clerks discuss various styles and climb ladders to retrieve sizes. Though the setup can be a bane for solitary shoppers, the staff helps pare down the sprawling selection of more than 40 styles, arranged by cut (straight-leg, flare, boot-cut, or wide-leg), fit, and wash. Unusual standouts include neon skinny jeans and pairs featuring foil-painted back pockets, but beyond denim the brand sticks with casual Cali basics like graphic print hoodies, snap-up plaid shirts, skimpy swimwear, and sneakers, as well as a collection of colorful leather handbags.
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