New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Viv Pickle

Viv Pickle

238 W. 10th St., New York, NY 10014 40.733822 -74.005558
between Bleecker and Hudson Sts.  See Map | Subway Directions Hopstop Popup
212-924-0444 Send to Phone

  • Reader Rating: Write a Review
  • Type: Specialty Shop
  • Products & Services: Handbags

Share this listing

Official Website

Nearby Subway Stops

1 at Christopher St.-Sheridan Sq.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Handbags


This venue is closed.

At handbag customization studio Viv Pickle, every woman gets to play Kate Spade. Founder Susan Botwick Murphy turned her purse-making hobby into a thriving Philadelphia-based business after being downsized from her job in the wake of September 11th. Today, Murphy’s minions guide the customers who visit her cheery brilliant-blue and apple-green West Village outpost through a simple four-step design process. First, you select one of fifteen shapes, ranging from the seven- by seven-inch “Cutie” to an extra-large weekender. Second, you bring your own textiles or choose from more than eighty fabrics, which span the style spectrum from brocade to bandana. Then you pick one of sixty handles or opt for a matching material grip, and finally, you find a lining; the shop stocks dozens, including satin and waterproof choices. A team of twenty seamstresses turn designs into purses within six weeks, but Viv Pickle also carries one-of-kind ready-made purses, clutches, and totes for customers who can’t bear to wait. In-store gatherings can be organized for bridal parties and others groups who’d like to customize their bags en masse.