- READER REVIEWS
Mon-Sat, 11am-8pm; Sun, noon-7pm
Nearby Subway Stops
6, J, N, Q, R, Z to Canal St.
American Express, Discover, MasterCard, Visa
Sporadically employed friends Richard Woolcott and Tucker Hall conceived of this apparel line for surfers and boarders in 1991 while ditching work to snowboard in Tahoe. Originally operated out of Woolcott’s bedroom with a $5,000 start-up loan from his dad, Volcom has since grown to encompass a music label and a film group. The brand’s New York store features an upstairs dedicated to Cali-casual clothing, flip flops, and swimwear for men and women, and an expansive basement level for events and concerts. Framed posters covering the walls show skateboarders mid-jump, and flat-screen TVs behind the register loop surfing DVDs. The shop is split in half by gender, with neon tanks, checkered cardigans, and brightly patterned tote bags on one side and illustrated hoodies, plaid button downs, and “V.CO-logical” organic cotton tees for guys on the other. The brand’s popular line of skinny denim was built with boarders in mind, woven with 2 to 4% spandex for added stretch.