- READER REVIEWS
Mon-Sat, 11am-7pm; Sun, noon-6pm
Nearby Subway Stops
N, R at Prince St.; 6 at Spring St.
This venue is closed.
Though Ashton Kutcher may have brought the Von Dutch trucker hat trend to the mainstream in the early aughts, the inspiration for this biker-chic clothing line was the L.A.-based artist Kenneth “Von Dutch” Howard. Considered the founder of “Kustom Kulture,” Howard ushered in the Hot Rod and biker movement in the fifties with his custom-painted motorcycles and clothing. Today, reproductions of his work are featured on much of the shop’s apparel. In the brand’s first New York store, casual men’s and women’s denim, graphic tees, and trucker hats predominate. The décor reflects an artistic, counterculture vibe, with Howard’s signature winged eyeball mounted near the entrance, pink-tinged overhead lighting, and bowed walls designed to look like they’re buckling at the seams. Much of the merchandise is printed with skulls or motorcycles, evoking the brand’s biker roots, while newer collections cater to a more juvenile crowd. (Terry cloth tube tops read “Warning: Contents May Be Habit Forming.”) Women’s wares include conspicuously branded jeans and jumpers, illustrated tanks, and oversize sunglasses. In the spirit of the original Von Dutch, the store also supports local artists: The creator of the paintings decking the walls was discovered at a makeshift stand on Prince Street by the store’s manager.
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