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The World of Golf
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This venue is closed.
Surrounded by an arsenal of clubs by brands like Ping, Nike, and Titleist, it’s easy to become immersed in the merchandise here. There are putters to be tested via cupholes sunk into the carpet, US Kids equipment that inspires visions of paternal glory, and even fuzzy club covers sure to lighten your mood on the links. But the most unique aspect of this shop isn’t merchandise; it’s the services. Past a velvet rope and down a flight of stairs at the midtown location is one of only seven Callaway Performance Centers in the world—a 007-esque bunker that caters to the most obsessed golf fanatics. Here, cameras are set up to record your swing, while a giant screen with a virtual fairway shows your ball’s flight. Then, using your club and ball speed, angle, and rotation, a trained expert determines the best Callaway club to rectify your uniquely eccentric motion. And though this level of attention comes at a price, the whole production is so convincing and deliriously high-tech that you may forget that you’ve essentially paid for a sales pitch that doesn’t even include a lobster clubhead cover, let alone the driver it’s meant to hold.Extra
Fitting at the Callaway Performance center is by appointment only and the process takes about an hour. Introductory packages available.