- READER REVIEWS
Sun-Thu, noon-8pm; Fri-Sat, noon-9pm
Nearby Subway Stops
F at Second Ave.
American Express, MasterCard, Visa
Yumi Kim opened this airy boutique in fall 2008, taking over the former space of similarly feminine Lower East Side womenswear store Shop. She covered the walls with floral wallpaper and added vases of orchids and berry-decked branches, a fitting compliment to the vibrant floral prints of her eponymous clothing line. Rolling racks are packed with silk dresses, tanks, and shirts of Kim’s own design, featuring delicate crocheted necklines, dark, contrasting trim, or ties at the bust. The versatile pieces come in dozens of prints and styles. Jae Basilio knitwear and assorted vintage garb hang among the silks, including leather jackets and well-preserved handbags. Overhead shelves bear stacks of books on photography, textiles, and design, alongside small Buddha figurines. Rows of vintage boots of varying lengths are lined up beneath the racks, and a shelf near the entryway displays gold, sterling-silver, and semiprecious jewelry and sweet-smelling Voluspa candles. In the rear of the store, a pillow-covered couch and coffee table facing the dressing rooms provide a comfy seating area, where weary shoppers fawn over Kim’s resident Yorkshire terrier.
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