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The Five: Superman

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4. Superman Sells Out
Man of Steel has more promotional tie-ins than any blockbuster in history—over 100 worldwide. These are but a few:

Warby Parker (a line of Man of Steel eyeglasses)
Gillette (a series of commercials)
Walmart (ticket giveaways for Man of Steel screenings)
Hershey’s Twizzler (a promotion on Facebook)
Chrysler (Superman cars to be given away in a contest)
Sears, Roebuck & Co. (the store appears in the movie)
Army National Guard (recruitment ads starring Superman)
Kellogg Co. (a Superman sweepstakes in boxes of Cheez-Its and Pop-Tarts)
Nokia (a Nokia phone appears in the movie)
Hardee’s and Carl’s Jr. (the Super Bacon Cheeseburger)
Toshiba (a Man of Steel laptop)
Lego (Superman sets)
Mattel (action figures)
French Connection (Superman T-shirts)
TW Steel (a Man of Steel watch)


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