New York Magazine

 
 

Czech Dream (Ceský sen)
     
  Release Date: 01/01/03

Starring: Vit Klusak, Filip Remunda

Director: Vit Klusak, Filip Remunda

Rating: (NR)
 
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Genre
  Documentary
   
  Running Time
  87 min
   
  Distributor
  SchwarzSmith/Taskovski Films
   
Official Website
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NEW YORK VIEW
Fans of Reverend Billy and Adbusters should hurry to this wry, darkly comic anti-consumerist stunt, filmed by students Filip Remunda and Vit Klusak. The two launch the fake brand Czech Dream with a wild flurry of vague ads promising happiness through low consumption. But when the frenzied shoppers flock to the store's opening in Prague, all they find is an empty, fake storefront.

CINEMASOURCE SYNOPSIS
The Czech Republic's growing pains in regards to its relatively recently acquired capitalist system is highlighted by this study of two film students who use their state grant to promote the opening of an entirely fictitious supermarket in an empty field - and film the hoopla surrounding the "opening".