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The Kaplan Thaler Group
COMMERCIAL IS A JOURNEY THROUGH NEW YORK FROM THE VIEWER’S POV, RIDING IN A HANSOM CAB. OPEN ON VIEW OF THE BACK OF TWO HORSES’ HEADS, RIDING DOWN PARK AVENUE.
SFX: HUSTLE & BUSTLE OF THE CITY, PEOPLE TALKING, CARS HONKING, HORSE HOOVES HITTING PAVEMENT.
VO: For a long time, the Empire City had been waiting.
PEOPLE ON STREETS STOP WALKING, TURN TO WATCH THE HORSES, CABS, AND CARS PULL OVER TO THE LEFT AND RIGHT OF THE ROAD TO CLEAR A PATH.
SFX: CITY SOUNDS START TO FADE AWAY.
VO: Waiting for someone they could call “King”…

Courtesy of the Kaplan Thaler Group

The Kaplan Thaler Group
AS CARRIAGE PASSES ROCKEFELLER CENTER, ROSES ARE THROWN DOWN FROM OFFICE WINDOWS, FALLING ALL AROUND CARRIAGE.
SFX: ONLY THE HORSES' HOOVES ON PAVEMENT.
VO: … a person worthy of such a title, one who could lead them to greatness.
CARRIAGE CONTINUES DOWN BROADWAY. MEN AND WOMEN ON THE STREET BOW AND CURTSY AS THE CARRIAGE APPROACHES.
VO: And then one day, the announcement came.

Courtesy of the Kaplan Thaler Group

The Kaplan Thaler Group
HORSES PULL UP IN FRONT OF MADISON SQUARE GARDEN. WE SEE STEPS PUT DOWN IN FRONT OF CARRIAGE DOOR.
SFX: ONLY THE SFX OF CARRIAGE DOOR OPENING.
VO: And for a moment, …

Courtesy of the Kaplan Thaler Group

The Kaplan Thaler Group
TWO GIANT SHOES STEP OUT, CAMERA PANS UP TO SEE LEBRON JAMES IN A NEW YORK KNICKS JERSEY, FINISHING A CAN OF COCA-COLA.
VO: this bustling metropolis, so thirsty for greatness …

Courtesy of the Kaplan Thaler Group

The Kaplan Thaler Group
HE CRUSHES THE CAN AND SHOOTS IT.
SFX: ONLY THE SOUND OF THE CAN BEING CRUSHED
CAMERA FOLLOWS CAN OF COKE AS IT ARCS THROUGH THE AIR AND FALLS INTO A HOLE IN THE TOP OF A FARAWAY RECYCLING BIN.
SFX: WHOOSH OF CAN GOING INTO HOLE… FOLLOWED IMMEDIATELY BY ...
SFX: SOUNDS OF CHEERING FROM WHAT SEEMS LIKE EVERYWHERE.
VO: … was positively effervescent.

Courtesy of the Kaplan Thaler Group

The Kaplan Thaler Group
CUT TO SHOT OF BACK OF LEBRON JAMES IN HIS KNICKS JERSEY, AS HE WALKS THROUGH THE ROARING CROWD TOWARD ENTRANCE TO MADISON SQUARE GARDEN.
SUPER OVER SCENE: COCA-COLA LOGO.

Courtesy of the Kaplan Thaler Group

DIGO

Courtesy of DIGO

DIGO

Courtesy of DIGO

Mother New York

Courtesy of Mother New York

Reginald Chan (left) Third Avenue and 17th Street. On September 15, 2006, Chan was hit by a flatbed tow truck while making a delivery of Chinese food.

Photo: Splash News

Craig Murphey (left) Ten Eyck Street and Union Avenue, Williamsburg. Early in the morning of October 18, 2007, Murphey was biking home from escorting his date to her South Williamsburg apartment. According to police reports, Murphey attempted to outrun a gas truck turning left on Ten Eyck Street. His pelvis shattered on impact, and he was pronounced dead at the scene. In his honor, over 40 friends have since received tattoos that read BE BETTER.

Frank C. Simpson Linden Boulevard near 175th Street, St. Albans. Simpson, a janitor returning from the evening shift at a Con Edison facility, was hit by a Dodge Stratus on November 9, 2006.

Jose Mora (left) North Conduit and McKinley Avenues, Cypress Hills. On September 4, 2006, 11-year-old Mora was on his way to the barber for a back-to-school haircut; that week, he was to start the sixth grade at nearby Junior High School 302. He was struck by a Honda while walking his bike across an intersection.

Jonathan Neese South 4th Street and Roebling Street, Williamsburg. On August 12, 2006, Neese, a bike messenger known as “Bronx Jon,” was struck by a livery cab while cycling from Brooklyn to Manhattan.

Sam Khaled Hindy (left) Base of the Manhattan Bridge. On November 16, 2007, Hindy was run over after mistakenly entering a Manhattan Bridge lane reserved for cars.

Habian Rodriguez Main Street and Horace Harding Expressway, Flushing. On September 1, 2007, Rodriguez collided with a city bus and died 30 minutes later.

Elizabeth Padilla (left) Fifth Avenue and Prospect Place, Park Slope. Commuting to the Brooklyn Bar Association on June 9, 2005, Padilla swerved to avoid the open door of a parked P.C. Richard’s truck. She lost control of her bike and fell underneath the wheels of an ice-cream delivery truck.

Juan Luis Solis East Gun Hill Road and Bouck Avenue, the Bronx. Attempting to pass a double-parked car on June 22, 2007, Solis was struck by a box truck and died of severe head trauma. The truck did not stop.

Jeffrey Moore (left) Chauncey Street and Rockaway Avenue, Bed-Stuy. According to witnesses, on May 29, 2007, Moore was run over (twice) by his girlfriend Jeanine Harrington. She was indicted on charges of murder and criminal possession of a weapon (her Nissan Pathfinder).

Derek Lake Houston Street and La Guardia Place. On June 26, 2006, Lake reportedly skidded on a steel construction plate and was crushed underneath the wheels of a passing truck.

Elijah Armand Wrancher (left) Springfield Boulevard and 130th Avenue, Springfield Gardens. On August 28, 2007, 12-year-old Wrancher attempted to ride his bicycle while holding onto a moving truck. He lost his grip and fell under the truck’s rear wheel.

David Smith Sixth Avenue and 36th Street. On December 5, 2007, Smith was biking up Sixth Avenue when the passenger-side door of a parked pickup truck opened unexpectedly. He was knocked into the path of an oncoming truck.

Anthony Delgado (left) Palmetto Street and Central Avenue, Bushwick. Shortly after midnight on April 29, 2007, 13-year-old Delgado borrowed a bike to head home from his friend’s baptism party. As he crossed the intersection, he was struck by an SUV.

Carolina Hernandez 57th Avenue and Junction Boulevard, Elmhurst. On August 16, 2007, Hernandez was riding to a mall when she was struck and killed by a Chevy truck. The driver pled guilty to driving with a suspended license.

Anthony Delgado (left) Palmetto Street and Central Avenue, Bushwick. Shortly after midnight on April 29, 2007, 13-year-old Delgado borrowed a bike to head home from his friend’s baptism party. As he crossed the intersection, he was struck by an SUV.

Carolina Hernandez 57th Avenue and Junction Boulevard, Elmhurst. On August 16, 2007, Hernandez was riding to a mall when she was struck and killed by a Chevy truck. The driver pled guilty to driving with a suspended license.

Anthony Delgado (left) Palmetto Street and Central Avenue, Bushwick. Shortly after midnight on April 29, 2007, 13-year-old Delgado borrowed a bike to head home from his friend’s baptism party. As he crossed the intersection, he was struck by an SUV.

Carolina Hernandez 57th Avenue and Junction Boulevard, Elmhurst. On August 16, 2007, Hernandez was riding to a mall when she was struck and killed by a Chevy truck. The driver pled guilty to driving with a suspended license.

Anthony Delgado (left) Palmetto Street and Central Avenue, Bushwick. Shortly after midnight on April 29, 2007, 13-year-old Delgado borrowed a bike to head home from his friend’s baptism party. As he crossed the intersection, he was struck by an SUV.

Carolina Hernandez 57th Avenue and Junction Boulevard, Elmhurst. On August 16, 2007, Hernandez was riding to a mall when she was struck and killed by a Chevy truck. The driver pled guilty to driving with a suspended license.

Fall Fashion Features

The Beefcake in the Backcourt
Big, fake, and fully able to outshine its surroundings.Big, fake, and fully able to outshine its surroundings.

 

The Beefcake in the Backcourt
Big, fake, and fully able to outshine its surroundings.Big, fake, and fully able to outshine its surroundings.
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