(Photo: Donald Bowers for New York Magazine)

The Publicist
James Monahan, 34, senior account executive, Deussen Global Communications

8:56 a.m.
Office Arrive at 45th Street.

9:05
Black coffee at desk. Check Gmail account.

9:12
Read Gawker.com to keep up with pop culture. Download cocktail recipes from BombaySapphire.com—I manage the account. Read ESPN.com.

9:29
Follow-up call to editor at Nylon magazine about “Cocktail of the Month” piece. Nylon skews female, and this drink, the Bombay Sapphire French martini, is very light.

9:35
More coffee.

9:36
Check PR Newswire and Factiva database to see which publications picked up press release about Bombay Sapphire Designer Glass Competition.

9:55
Read “Page Six” to see where celebrities are hanging out. Read about Billy Bob Thornton hitting on waitress at Rare Bar. Scan US Weekly for promo opportunities.

9:59
Bathroom break.

10:03
E-mail editor at People to follow up on summer cocktail piece about Bombay Sapphire Master Mixologist Jamie Walker.

10:14
Book flight to Las Vegas for upcoming spirit-industry show.

10:21
Arrange car service from office to airport for Vegas.

10:27
E-mail Miami magazine Distrikt explaining how to throw a perfect cocktail party. A blind pitch that worked.

10:40
Burn photo disc of Sapphire Pairings Dinner event at B.E.D. in Atlanta for Atlanta editor.

10:56
Book conference room for tomorrow’s meeting on 2007 Bombay Sapphire PR plan.

10:57
Contact U.S. finalist in Bombay Sapphire Designer Glass Competition about Boston Design Center event. Give informal media training—mention Bombay Sapphire, but not overtly.

11:06
Burn photo disc from People’s Choice and Critic’s Choice Awards Sapphire pre- and post-party events for client.

11:21
Staples Buy more blank discs.

11:38
Office More black coffee.

11:40
Pitch Today show on Jamie Walker. Staying on top of producers is key to getting on the show.

11:46
Check mobile and office-phone voice-mail.

11:52
Pitch Boston Globe freelance writer on upcoming Bombay Sapphire event at the Boston Design Center.

11:59
Start press kit for Boston Design Center event. 12:26 p.m. Conference call with Jamie Walker on interview opportunities.

12:55
AMISH MARKET
Buy salad.

1:04
Office Eat salad at desk.

1:35 45
DELI MARKET
Buy Altoids.

1:40
OFFICE
Follow up with Martha Stewart radio on Jamie Walker interview.

1:51
Browse Bombay-Sapphire .com to pick cocktail suggestions for upcoming media pitches.

2:20
Browse photo disc from Bombay Sapphire Polo Team event in West Palm Beach. Lots of socialites.

2:45
Complete client time sheet. Log three weeks of work.

3:10
45 DELI MARKET
Buy Diet Coke.

3:17
OFFICE
Lay out receipts for expenses.

3:45
Follow up with Metro newspaper writer about Bombay Sapphire Polo Team piece.

3:56
Deliver same pitch to Stuff magazine freelancer.

4:04
Read Website of Mix restaurant in Las Vegas.

4:15
Charge iPod. Update iTunes.

4:18
Check bank account online.

4:25
Take call from Nana. Discuss visiting her in Phoenix.

4:36
Review client budgets.

4:56
Direct photo shoot of glass-design competition finalists, who just arrived. Clean glasses, fill them with Sapphire. Approve photos.

5:05
Write February media recap for client.

5:50
Work on 2006 recap, 2007 PR recommendations for Miami Bombay Sapphire meeting.

6:50
Go to bar where Billy Bob Thornton hit on waitress.

7:00
RARE BAR
Chat with bartender. Drink two Bombay Sapphire martinis. Expense them.

8:23
Cab home.

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WORk day: 12:23