![]() |
(Photo: Donald Bowers for New York Magazine) |
The
Publicist
James Monahan, 34,
senior account executive,
Deussen Global Communications
![]() |
8:56 a.m.
Office Arrive at
45th Street.
9:05
Black coffee at desk. Check Gmail account.
![]() |
9:12
Read Gawker.com to keep up with pop culture. Download cocktail recipes from BombaySapphire.com—I manage the account. Read ESPN.com.
9:29
Follow-up call to editor at Nylon magazine about “Cocktail of the Month” piece. Nylon skews female, and this drink, the Bombay Sapphire French martini, is very light.
9:35
More coffee.
9:36
Check PR Newswire and Factiva database
to see which publications picked up press release about Bombay Sapphire Designer Glass Competition.
![]() |
9:55
Read “Page Six” to see where celebrities are hanging out. Read about Billy Bob Thornton hitting on waitress at Rare Bar. Scan US Weekly for promo opportunities.
9:59
Bathroom break.
10:03
E-mail editor at People
to follow up on summer cocktail piece about Bombay Sapphire Master Mixologist Jamie Walker.
10:14
Book flight to Las Vegas for upcoming spirit-industry show.
10:21
Arrange car service from office to airport for Vegas.
10:27
E-mail Miami magazine Distrikt explaining how to throw a perfect cocktail party. A blind pitch that worked.
10:40
Burn photo disc of Sapphire Pairings Dinner event at B.E.D. in Atlanta for Atlanta editor.
10:56
Book conference room for tomorrow’s meeting on 2007 Bombay Sapphire PR plan.
10:57
Contact U.S. finalist in Bombay Sapphire Designer Glass Competition about Boston Design Center event. Give informal media training—mention Bombay Sapphire, but not overtly.
11:06
Burn photo disc from People’s Choice and Critic’s Choice Awards Sapphire pre- and post-party events for client.
11:21
Staples Buy more blank discs.
11:38
Office More black coffee.
11:40
Pitch Today show on Jamie Walker. Staying on top of producers is key to getting on the show.
11:46
Check mobile and
office-phone voice-mail.
11:52
Pitch Boston Globe freelance writer
on upcoming Bombay Sapphire event at the Boston Design Center.
11:59
Start press kit
for Boston Design Center event.
12:26 p.m. Conference call with Jamie Walker on interview opportunities.
12:55
AMISH MARKET
Buy salad.
1:04
Office Eat salad at desk.
1:35 45
DELI MARKET
Buy Altoids.
1:40
OFFICE
Follow up with Martha Stewart radio on Jamie Walker interview.
1:51
Browse Bombay-Sapphire .com to pick cocktail suggestions for upcoming media pitches.
2:20
Browse photo disc from Bombay Sapphire Polo Team event in West Palm Beach. Lots of socialites.
2:45
Complete client time sheet. Log three weeks of work.
3:10
45 DELI MARKET
Buy Diet Coke.
3:17
OFFICE
Lay out receipts for expenses.
3:45
Follow up with Metro newspaper writer about Bombay Sapphire Polo Team piece.
3:56
Deliver same pitch to Stuff magazine freelancer.
4:04
Read Website of Mix restaurant in Las Vegas.
4:15
Charge iPod. Update iTunes.
4:18
Check bank account online.
4:25
Take call from Nana. Discuss visiting her in Phoenix.
4:36
Review client budgets.
4:56
Direct photo shoot of glass-design competition finalists, who just arrived. Clean glasses, fill them with Sapphire. Approve photos.
5:05
Write February media recap for client.
5:50
Work on 2006 recap, 2007 PR recommendations for Miami Bombay Sapphire meeting.
![]() |
6:50
Go to bar
where Billy Bob Thornton hit on waitress.
7:00
RARE BAR
Chat with bartender.
Drink two Bombay Sapphire martinis. Expense them.
8:23
Cab home.
WORk day: 12:23





Email
Print
The Kubrick Masterpiece He Never Made
Bob Dylan, the New Bing Crosby
Edelstein on Brothers and
Up in the Air
Fela! Gets Broadway Audiences to Shake It
Review: New Mexican-Food Hot Spots 
Where to Shop for Last-Minute Gifts
An Interview With Todd English
The Look Book: The Yoga Instructor
How Obama Can Take Back the Presidency
Why the Abortion Wars Will Never End
Reverend Tim Keller and the Sins of Yuppiedom
Why the Yankees Need Matt Holliday 