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Vine’s Negative Ion Treatment Brush ionic hair dryer ($300)
On-the-record promise: Smooths locks and
does less damage than traditional dryers.
Secret power:
Emits negative ions, which possibly promote a positive mood. (The ocean emits them, which may be why sitting on the beach seems uplifting.)
The expert says: Dr. Michael Terman, director of the Center for Light Treatment and Biological Rhythms at New York-Presbyterian Hospital, says, “The likelihood
is that the ions will
flow back into the dryer and be neutralized.
But we do feel better after styling our hair.”
![]() |
Ole Henriksen’s Skin Inhalation
Therapy I ($22)
On-the-record promise:
Inhaling the peppermint, tangerine, and
eucalyptus essential oils improves your skin.
Secret power:
An uplifting blend
of uplifting oils also makes you happy.
The expert says: According to Dr. Amy Wechsler, who
is board certified
in both dermatology
and psychiatry,
“Some people find inhaling stimulating oils energizing; others
find it irritating.
In either case, the result
is transient.”
![]() |
Lucy B. Cosmetics’
Stung Lips Fresh Juice
lip gloss ($16)
On-the-record promise: Moisturizes,
conditions, and promotes a high shine.
Secret power:
Five different Australian plants, including
dog rose and boab,
which all have purported vibrational healing properties. The essences are introduced into
the system when
we inadvertently lick the gloss, eliminating
fears, raising self-esteem,
and encouraging
self-acceptance.
The expert says:
Wechsler says,
“There is no
known essence for
self-esteem.”
![]() |
Körner Skincare’s
Legendary
Night Cream ($125)
On-the-record promise: Moisturizes; lifting
and tightening agents stimulate younger
cell growth by slightly tensing the skin.
Secret power:
Contains
Purple Tephrosia, which “promotes beta endorphins in the skin.” That, in turn, creates
a “feel-good factor.”
The expert says:
“A product can look
good in a petri dish, but
I doubt it can
penetrate the stratum corneum and the epidermis to reach blood vessels and actually stimulate endorphins,” says Wechsler.
![]() |
Joey’s LipFit and
LipNix
lipsticks ($18 each)
On-the-record promise: Firms and plumps
lips to give you that perfect pout.
Secret powers:
Appetite-inhibiting
plant essences (peppermint, grapefruit, spearmint) help
you stop eating so much; flower extracts
including heliochrysum
and geranium
supposedly curb the
urge to smoke.
The expert says: Says Wechsler, “The placebo effect can be very powerful.”





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