Samantha Daniels, author of Matchbook: The Diary of a Modern-Day Matchmaker and inspiration for the NBC show Miss Match (she was played by Alicia Silverstone), runs an elite setup service for singles who pay a minimum of $10,000 so they won’t have to deal with Internet riffraff. But apparently nobody’s setting her up: It turns out that the Match.com profile for “bewitching10021” (“very smart, quick and witty”; “been told that I look like a cross between Catherine Zeta-Jones and Demi Moore”; “willing to try anything at least once’’) is the matchmaker herself. “I first put my profile up without a picture,” she admits. “I was afraid what people might say. But then I figure, I’m a single girl; you have to put yourself out there. If someone wants to set me up, I’d much prefer it, but if I meet my husband on Match.com, I’d be happy about that.” But he’d have to approach her: “I’m entirely too busy to spend hours on the site.”

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Related:

• Archive: “Intelligencer”
• Articles by Beth Landman
• Table of Contents: October 23, 2006 issue of New York | Subscribe!