When Time magazine put a crinkly, vaguely toxic-looking fun-house mirror on its cover and named you the person of the year for 2006, the Establishment weekly was more or less cheering on its own diminution. After all, like most purveyors of mass media, from TV (see the nightly news) to the music industry (Tower Records, R.I.P.) to daily newspapers (which have lost over 20 percent of their stock valuation in the past four years), Time is facing both a vexing shift in consumer behavior and the rise of self-generated content. Of course, amid all this apocalyptic hype, young people are consuming more media than ever. But what is it they’re reading, watching, and listening to, exactly? We asked three members of the coveted 18-to-34 demographic to keep a diary of their habits for a week.
32, program director at Lumen Institute, a Christian leadership organization.
99:15 a.m. Checked Yahoo and work e-mails. Kept both open all day. Wall Street Journal in the office. Played music off pandora.com throughout the day.
1111:10 Drudge Report.
12:3012:45 p.m. News videos on MSN.com.
9:3012 a.m. Saw The Departed.
8:409:05 a.m. Love and Longing in Bombay (a short-story collection), by Vikram Chandra, on subway.
9:059:15 Opened e-mail accounts. News stories on MSN.com.
12:2012:40 p.m. Firstthings.com.
12:40 Visited the MySpace page of Steven Delopoulos, a musician, and played his songs during the afternoon.
911 Watched Strangers on a Train (rented from Blockbuster).
8:158:40 a.m. Love and Longing in Bombay on subway.
8:459:15 Opened e-mail accounts. Wall Street Journal. Played music off pandora.com during morning at work.
1010:10 IMDb.com (to read about The Departed).
12:3012:50 p.m. Nytimes.com.
33:10 Colbert Report sketch on YouTube.
77:30 First Things magazine on subway.
10:3011 Several short stories from In Persuasion Nation, by George Saunders.
8:309 a.m. In Persuasion Nation on subway.
99:15 Opened e-mail accounts. Wall Street Journal.
1010:05 Ordered The Sinner’s Guide to the Evangelical Right, by Robert Lanham, through half.com.
12:1012:20 p.m. Nytimes.com.
11:10 Drudge Report.
9:3010 Hannity & Colmes.
10:1510:45 Love and Longing in Bombay.
8:459 a.m. AM New York on subway.
9 Opened e-mail accounts.
12:1512:45 p.m. Wall Street Journal.
11:10 Watched several movie trailers on Nytimes.com.
22:15 Visited anti-war.com.
1010:30 a.m. Listened to WPLJ (95.5 FM).
11 a.m.12:30 p.m. Channel-surfed between TBS and TNT, mostly.
11:30 a.m. A bit of 8 Mile on VH1.
11:45 p.m. Village Voice.
79:30 Saw Reds.