(Photo: Patrick McMullan (Head); Daniel J. Barry/WireImage (Bloomberg body);Car Culture/Corbis (Car))

The more Mayor Bloomberg denies he’s running for president, the more he acts the part. Last week, he unveiled a new “official” Website chock-full of presidential issues (schools, health care, guns), presidential colors, and cherry-picked press clips teasing White House aspirations. “This is only the beginning,” says one source familiar with Bloomberg’s Web operations. “This is the first go, now it’s live; there is a Phase 2 coming”—that’s the presidential part—“but that would be dependent on if he’s still moving forward with this, or if he’s backing off.” Outside of cyberspace, the mayor can’t sit still. Over the past year, our very private mayor has made very public trips to fifteen states, with a combined 284 electoral votes, more than the 270 needed to win the White House. Coincidence? Yep, says spokesman Stu Loeser. “He travels for just one reason—to advance New York’s agenda. This isn’t, to paraphrase Woody Allen, about just showing up.”

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• Archive: “Intelligencer”
• Articles by Geoffrey Gray
• Table of Contents: May 28, 2007 issue of New York | Subscribe!