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Hot 97 Outsources Its Talent

Go West, young hip-hop fan.


Hot 97 fired its morning-drive D.J., Miss Jones, last month, and her replacement, starting July 21, is a surprise: Hot 97 will rebroadcast an L.A. program, “Big Boy’s Neighborhood Morning Show.” “I understand that Big Boy has enjoyed high ratings in other cities,” says Eskay, founder of the hip-hop blog Nah Right. “But I think it’s a poor decision on 97’s part to outsource one of the most crucial time slots in the most important media city.” And Hot 97’s rivals are rubbing it in. “New York,” says Power 105’s morning D.J., Ed Lover, “wants to hear about New York.” Says Hot 97 program director Ebro Darden: “Big Boy is very aware of the challenges in front of him.”

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