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Four Seasons Moves to Break Regency

Coffee, tea, or Niccolini?


After nearly 50 years of power lunches, The Four Seasons is moving into the breakfast business. “These days you have to go after any business you can,” says co-owner Julian Niccolini. “Our customers would be much happier with us than at the Brasserie,” he adds, dismissing his downstairs neighbor. He plans to begin breakfast service—starting at 7:30 each morning—in January. Rae Bianco, who runs the city’s reigning power breakfast at the Regency, was surprised by the news but unconcerned. “We share a lot of the same clientele,” she says. “But people are creatures of habit.”

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