After nearly 50 years of power lunches, The Four Seasons is moving into the breakfast business. “These days you have to go after any business you can,” says co-owner Julian Niccolini. “Our customers would be much happier with us than at the Brasserie,” he adds, dismissing his downstairs neighbor. He plans to begin breakfast service—starting at 7:30 each morning—in January. Rae Bianco, who runs the city’s reigning power breakfast at the Regency, was surprised by the news but unconcerned. “We share a lot of the same clientele,” she says. “But people are creatures of habit.”

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• Archive: “Intelligencer”
• Articles by Beth Landman
• Table of Contents: Sep 22, 2008 issue of New York | Subscribe!