Francesco Vezzoli, the Italian video artist known for his lavish parodies, has a new project: a faux perfume ad starring Natalie Portman and Michelle Williams, filmed by Roman Polanski. It’ll debut in February at the Gagosian Gallery in Rome. “Lately the art world has become a place where there is a lot of effort to create desire, so I thought Greed”—the name of the scent—“was an appropriate theme,” Vezzoli says. He recruited Portman and Williams because they’re “two A-list celebrities who have never endorsed a perfume,” he explains. “Natalie plays the good girl and Michelle plays the greedy one, and they start having a catfight over the perfume. They bite each other, pull each other’s hair, throw themselves on the floor, and all of that is filmed by Polanski in his epitomizing style.”
Polanski and Portman to ‘Pitch’ Perfume
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