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Cover Babies

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The modern era of celebrity-baby journalism arguably began in 2006, when Brad Pitt and Angelina Jolie, hoping to preempt the paparazzi, sold a photo of a 2-week-old Shiloh to People for a reported $4.1 million. (They repeated the trick with their twins, helping to sell 600,000 more copies.) Snooki, facing no similar public clamor, just broke the Jolie-Pitts’ speed record: Her son, Lorenzo, graces the weekly’s new issue at only 11 days old. Here, how long it took for star spawn born between those two milestones to land their first People covers; numbers in italics reflect each infant’s newsstand sales.

1. Tripp Palin
Son of Bristol Palin and Levi Johnston
145 days old
$1.2 million

2. Bryn Hoppy
Daughter of Bethenny Frankel and Jason Hoppy
61 days old
$1.3 million

3. Benjamin Travolta
Son of John Travolta and Kelly Preston
50 days old
$1.2 million

4. Zoie Herpin
Daughter of sitcom star Jody Sweetin and Cody Herpin
54 days old
$1.5 million

5. Eden and Savannah Mahoney
Daughters of Marcia Cross and Tom Mahoney
51 days old
$1.7 million

6. Harlow Madden
Daughter of Nicole Richie and Joel Madden
49 days old
$1.7 million

7. Sparrow Madden
Son of Nicole Richie and Joel Madden
43 days old
$952,000

8. Max Bratman
Son of Christina Aguilera and Jordan Bratman
34 days old
$1.4 million

9. Maxwell Johnson
Daughter of Jessica Simpson and Eric Johnson
30 days old
$950,000

10. Darby and Sullivan Dempsey
Sons of Patrick Dempsey and Jillian Fink
28 days old
$1.3 million

11. Knox and Vivienne Jolie-Pitt
Son and daughter of Brad Pitt and Angelina Jolie
26 days old
$2.8 million

12. Max and Emme Anthony
Son and daughter of Jennifer Lopez and Marc Anthony
27 days old
$2 million

13. Sadie LeNoble
Daughter of Christina Applegate and Martyn LeNoble
21 days old
$972,000

14. Shiloh Jolie-Pitt
Daughter of Brad Pitt and Angelina Jolie
13 days old
$2.2 million

15. Lorenzo LaValle
Son of Snooki and Jionni LaValle
11 days old
Sales pending

Have good intel? Send tips to intel@nymag.com.


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