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The Socialista Universe

Who’s up, who’s down, and how to tell a Gubelmann from a Gugelmann.


Tinsley, Minnie, Byrdie, Zaniónever have socialites been so omnipresent, nor harder to tell apart. Should you care to, an at-a-glance guide to the people you’re most likely to see at a perfume launch or costume ball, making a mad dash toward the paparazzi.

Olivia Palermo

New School student aggressively fresh on the scene. At war with, Tinsley Mortimer, others.

Amanda Hearst

Pushes low-energy lightbulbs on friends, dates Winston Lapham (son of ex-Harper’s editor).

Lydia Hearst Shaw

Amanda’s cousin. Busy fashion model is as much a minor celebrity as Tinsley Mortimer.

Arden Wohl

Kooky NYU film school grad is never seen without eighties headband.

Byrdie Bell

With boyfriend Bingo Gubelmann (Marjorie’s cousin), half of the most hilariously named couple in society.

Victoria Traina

Danielle Steele’s daughter and a muse for Proenza Schouler. If you’re lucky, she’ll show up with an Olsen.

Dabney Mercer

Tinsley’s less polished but equally blonde sister left Peter Som and now takes care of new dog full-time.

Minnie Mortimer

Tinsley’s sister-in-law hightailing it out of New York social world to marry filmmaker Stephen Gaghan.


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