The Socialista Universe -- New York Magazine

The Socialista Universe

Who’s up, who’s down, and how to tell a Gubelmann from a Gugelmann.

By Marshall Heyman
Published May 7, 2007

Tinsley, Minnie, Byrdie, Zani—never have socialites been so omnipresent, nor harder to tell apart. Should you care to, an at-a-glance guide to the people you’re most likely to see at a perfume launch or costume ball, making a mad dash toward the paparazzi.

Next Wave| New Guard | New Old Guard | Vogue-Endorsed | Male Socialites

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Olivia Palermo New School student aggressively fresh on the scene. At war with Socialiterank.com, Tinsley Mortimer, others.	Amanda Hearst Pushes low-energy lightbulbs on friends, dates Winston Lapham (son of ex-Harper’s editor).	Lydia Hearst Shaw Amanda’s cousin. Busy fashion model is as much a minor celebrity as Tinsley Mortimer.	Arden Wohl Kooky NYU film school grad is never seen without eighties headband.
Byrdie Bell With boyfriend Bingo Gubelmann (Marjorie’s cousin), half of the most hilariously named couple in society.	Victoria Traina Danielle Steele’s daughter and a muse for Proenza Schouler. If you’re lucky, she’ll show up with an Olsen.	Dabney Mercer Tinsley’s less polished but equally blonde sister left Peter Som and now takes care of new dog full-time.	Minnie Mortimer Tinsley’s sister-in-law hightailing it out of New York social world to marry filmmaker Stephen Gaghan.