Columbia M.F.A. candidate constantly harangues friends to support Museum of Natural History.

On the upswing with a jewelry line after last year’s bruising Wall Street Journal profile.

Loves to complain about going out but rarely misses a party. Jewelry line actually sells.

Harvard-educated interior designer seems too smart for a life of red-carpet steps and repeats.

Daughter of Veronica Hearst and public face of Circa jewelry. Spoke to Observer when dog died.

Extremely thin cosmetics scion works off calories tirelessly shilling for family brand.

Apex of young New York society has what everyone else wants: a household name.

Harvey Weinstein’s girlfriend, whose Marchesa dress line is more popular with actresses than socialites.

Domino editor, trained chef, and aspiring actress, known for lavish parties at Bank Street home.

Seems casually along for the ride on benefit circuit. Much-lusted-after husband is a Palm Beach blue blood.

The actually talented fashion-designer wife of Damon Dash. André Leon Talley is a supporter.

Socialite and walking billboard for family’s label mysteriously gets her photo in every magazine.

Blonde-bombshell Valentino publicist got dog in hope of curbing nightlife appetite. No one’s sure if it’s working.

San Francisco–bred night owl loves a party. Jokes about being named “Mocha Socialite” by a lifestyle blog.