- We collect personal information you give us, either by registering as a member on our Sites or by participating in Interactive Areas available on our Sites. Personal information is information that identifies a person, like a name or address.
- We may collect demographic information about you (e.g., age, gender, geographic location) from third parties to enhance our advertising activities.
- Our Sites use your personal information to communicate with you and to complete purchases of subscriptions, tickets to events and other services we may offer.
- We may share your personal information and aggregate information with third parties who co-sponsor surveys, contests or sweepstakes or with whom we partner for joint activities.
- We may share your personal information with operational providers that help us fulfill certain business functions and with other third parties to comply with legal processes such as subpoenas and court orders and when we believe in good faith that the law requires the sharing of your personal information.
- We or our operational providers use information collected through cookies and other technologies to analyze site usage activity and patterns to help improve the Sites.
- Our third party advertising company partners may collect non-identifying information derived from cookies and other technologies about your visits to our Sites. They may combine this information with data about your web activities at third party websites or with demographic information to identify your likely interests so that they and we can provide you with more useful and relevant advertisements. This is often called Behavioral Advertising.
- Once you provide our Sites with personal information, we will correct, update, or remove information if you contact us using the information listed below.
- Additionally, you can opt out of any email communications you receive from our Sites using the opt-out links found at the bottom of each email we send.
- If you would like to opt-out of the Behavioral Advertising done by our Sites’ third party advertising company partners, most are NAI members. You can click here for more information on NAI, including instructions on how to opt out of this advertising.
Contact us at:
Attn: General Manager, Digital Media
75 Varick Street, 4th Floor, New York, New York 10013
Phone: (212) 508-0700
Amended as of June 23, 2014
Click below for specific information about:
What Information Do We Collect?
How Do We Use the Information We Collect?
Who Do We Share Your Personal Information With?
What Choices Do I Have About How My Personal Information Is Used?
What About Links to Third Party Websites?
Is My Personal Information Protected?
What if NYMag.com, Vulture.com, GrubStreet.com or TheCut.com is Sold or Goes Out of Business?
What About Children’s Privacy?
How Can I Ask Questions or Raise Concerns?
Terms of Usage Agreement
Personal information is any information that allows our Sites to identify an individual consumer, such as a name, phone number, home address or email address. Certain information is only personal information when it is linked to other information, such as your name. For example, your birth date and gender are only personal information when associated with you. To become a member of one of our Sites or to access certain of our services, such as contests, you may be required to provide personal information such as your name, home and email addresses, birth date and gender. Similar information may also be required to participate in other online activities, special events, contests, sweepstakes or Interactive Areas. "Interactive Areas" include, when offered, comment sections on articles, message boards, chat rooms, reader photo upload, reader ratings and reviews, saving articles or other content on our sites, reader-created content, SMS text messaging and mobile alerts.
Posting Reviews or Comments and Use of Interactive Areas
We collect information when you submit it for posting on our Sites. Any communication you submit or that may be posted to any publicly viewable area of our Sites, such as a comment on an article or a review, is a public communication and may be viewed by the general public. Therefore, you acknowledge and understand that you have no expectation of privacy or confidentiality in the content you submit to such services over our Sites, whether or not it includes personal information. If you display your personal information in any communication submitted to such services or features, other individuals may collect and use your personal information. The Sites are not responsible for, nor can we guarantee the protection of, any personal information you disclose in a communication submitted to such services or features for posting or contained in an email or other communication submitted to us for such posting, and thus, you acknowledge that if you disclose personal information in any such material, you do so at your own risk.
To disassociate your NYMag.com account from Facebook, log in and navigate to your account information page at http://my.nymag.com/[your username here]/account and click the “Unlink” button in the Facebook Login section.
Use of Personal Information
We collect personal information for several important purposes, including to operate our membership base, protect the security of our visitors and the Sites, improve our service and Sites, distribute our newsletters, notify the winners of our contests and sweepstakes, allow participation in Interactive Areas, and for future marketing and/or promotional use. We may also survey visitors about various topics, including local events and experiences, media consumption preferences and how we can improve our Sites and services. Response to our surveys is entirely voluntary. The Sites or our operational providers may enhance or merge the information we collect with other data collected from other sources, such as demographic data including age and gender, to enhance our marketing activities.
We may offer SMS text message mobile alerts for our restaurant and bar listings. We may also offer an "Email This” feature that allows visitors to email a link to another person to inform them about an article or feature on the Sites. We do not retain telephone numbers or email addresses collected for these purposes after sending the SMS text message or email.
Use of Non-Personal Information Including Cookies
Our Sites also uses clear GIFs [Graphics Interchange Formats] (also known as pixel tags, web beacons or web bugs). A clear GIF is a tiny line of code, only 1 by 1 pixel in size, that is programmed to collect certain information about a visit to a particular website. We use clear GIFs to gather non-personal, aggregate information on visits to our Sites, track usage of website links and email delivery, and assist with registration and log-on features, including in chat rooms and email. We do not disclose personal information that may be linked to our clear GIF collection practices to third parties. The Sites are not responsible for the use of clear GIFs by other website operators.
You should review other website operators' privacy policies to determine the type and extent of tracking devices used at other websites you visit.
Use and Collection of Information by Operational Providers
Sharing of Information with Partners
We may collect and provide aggregate information about our visitors to our advertisers, sponsors, promotional partners and affiliates, such as how many persons visited a particular page or activity, the average age of our visitors on the site or page, or the likes and dislikes of our visitors, but this information does not include personal information about any individual visitor. We may obtain geographic information such as zip code clustering from other sources, but this aggregate information will not reveal any personal information about a specific visitor. We may also obtain other demographic information from third parties to improve our products and services, for marketing purposes or to display more relevant advertising. One such third-party provider is Google Analytics Demographics and Interest Reporting. Google combines demographic data collected via DoubleClick Display Advertising with site-specific behavior tracked in Google Analytics to provide New York Media with information about the demographics and content interests of users. We do not combine this data with any personal information. If you would like to opt-out of Google Analytics tracking, please click this link: Google Analytics opt-out.
Online advertising for the Sites is delivered by third-party advertising companies. These companies create networks of websites to facilitate the delivery of ads and conduct market research on our Sites and other sites. These companies place cookies on your hard drive so that their systems can identify your computer. By placing such cookies on your system, they are able, among other things, to determine automatically whether you have seen a particular advertisement before and avoid sending you duplicate advertisements. These cookies also enable the companies to serve you ads tailored to things you have shown interest in based on the Sites and other sites you have visited. For example, if you frequently read movie reviews, you may see ads relating to upcoming movie openings. Online advertising companies generally conduct this activity in an anonymous format, with online information not combined with information that would allow for your identification, such as a name, address or email address.
The third-party companies that currently serve advertisements or provide ad targeting data on the Sites include, but are not limited to DoubleClick, Google, Blue Kai and Adobe. In addition, we share with these third parties any information you voluntarily provide in response to an advertisement or sponsored content links. If you would like more information about the collection, use and disclosure practices of these third-party advertising companies and to know your choices about not having this information used by these companies, click on the company names above and follow the links to the company websites.
The Sites’ third party advertising company partners typically belong and/or conform to the standards and principles of the Network Advertising Initiative (NAI). The NAI allows you to opt-out of the cookies used to tailor advertisements to you through the NAI website. If you would like to opt-out of the storage of anonymous information used by our third party advertising company partners, visit www.networkadvertising.org/choices. The NAI opt-out tool is cookie based. In order for it to work on your computer, your browser must be set to accept third party cookies.
Other Information Sharing
The Sites may in the future share personal information with our parents, partners, and affiliates to conduct joint activities.
You can choose not to provide our Sites with any personal information. If personal information you provide our Sites changes, if you no longer wish to receive a service or marketing communications from us or if you wish to inquire about the information we hold about you, please contact us using the contact information below and we will correct, update or remove your details or process your request to be removed from future communications. Additionally, you can opt out of any email communications you receive from us using the opt-out links found at the bottom of each email we send.
We endeavor to safeguard and protect your personal information. When you submit personal information on our Sites, such information is protected both online and offline. Only employees and supervisors with specific authorization have access to databases containing visitors' personal information. The databases are protected in a secure facility. Credit card information is transmitted via encrypted technology. Please be advised that, although we take reasonable technological precautions to protect your data, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, our Sites cannot warrant that your information will be absolutely secure. Any transmission of data through our Sites is at your own risk.
In the event of a corporate change in control resulting from, for example, a sale to, or merger with, another entity, or in the event of a sale of assets or a bankruptcy, New York Media reserves the right to transfer your personal information to the new party in control or the party acquiring assets.
We have developed our Sites to appeal to visitors over the age of 13, and we do not knowingly collect personal information from persons under the age of 13. If we learn that we have personal information for a child under the age of 13, we will delete that information.
Contact us at:
Attn: General Manager, Digital Media
75 Varick Street, 4th Floor, New York, New York 10013
Phone: (212) 508-0700
Thank you for visiting!