Sophisticated celebrity-ranking survey shows which famous people Americans feel most influenced by as brand-shills, and why. (New York celebs are usually less well-liked.)

How Goldman Sachs is carving up its $11 billion money pie.

JetBlue proved that profits and good service were not impossible in the airline business. But it sure wasn’t counting on jet-fuel prices soaring this high — or a recent mechanical scare that raised questions about its entire fleet.

PR Flack Leveraged the Right-Thinking Wall Street Journal into a Blogging Franchise.