- November 29, 1999 | Feature
- BRAND X: Damaged Goods
Brands: boo.com, Nike; agencies: BMP/DDB, Wieden & Kennedy
- August 12, 2002 | Feature
- AOL's Faulty Towers
Can the city's other twin towers stand as anything but a memorial to the worst corporate marriage in history?
- July 24, 2000 | Feature
- Brand X: Pie Hard
- September 30, 2002 | Feature
- She Used to Be So Nice!
Rosie O'Donnell's magazine partner, Gruner + Jahr, got dumped. Now all it wants is a good cry, a pint of ice cream, and a supportive group of girlfriends -- straight girlfriends, that is.
- July 17, 2000 | The City Politic
- Losing His Shirts
While other global brands were targeting upscale and niche markets, Tommy Hilfiger was diluting himself with saturation marketing. Can he recover his good name?
- June 5, 2000 | Feature
- Brand X: Bad Luck
- April 7, 2003 | Feature
- Base Instincts
In its truly weird new ad campaign, starring a post-orgasmic Sharon Stone, AOL suddenly discovers broadband—and cybersex.
- February 21, 2000 | Feature
- Brand X: Child Play
- December 1, 2003 | The Download
- Don't Say Cheese!
With cameraphones suddenly everywhere, all sorts of people are taking pictures that never would have been taken before. Do you know where your image has been?
- December 23, 2002 | Classic New York
- The Art Gallery
Don't be afraid of a little artful hostility.
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