With its first Fifth Avenue store, Abercrombie & Fitch expands from the tourist ghetto of South Street Seaport to the heart of upscale Manhattan. Can a suburban brand thrive in the big city? We asked 75 kids what Abercrombie means to them.

"Say no to butt crack. It's not sexy."

"I'd be out of business if I didn't allow dogs and strollers in here. This is Park Slope."

The collection has become more "designer." I'd like to think it had something to do with me. I'm the buyer and manager."

It would be exciting to see more women digest Balenciaga. I’m from Iowa, and I get a lot of stares when I go back. Everyone thinks that I’m so crazy or weirdly dressed, but they’re in jogging pants and an Easter sweater.

"We carry rare perfumes from all over the world, so we wanted a name in Latin, the mother of all languages."

"Most of our customers are busy women whose wardrobes are mainly Theory. Some stay-at-home moms. too-we're on the Upper West Side."

I try not to wear head-to-toe Puma when I work out because that’s embarrassing.

"Anything that has a little bit of sparkle goes for days in our store."

"The store is a sanctuary. It's a museum. It's a bazaar. It's theater. It's like being in a Broadway show."