Jeff Zucker made Today the most profitable three hours on television. But as the new head of NBC Entertainment, he has a tougher job: saving network TV.

We’re winning the peace, say the Bushies. But if so, what about all those body bags? How the administration is reinventing the PR war.

While others agonize over whether attacking Iraq is just, Bush presses on with his Just Do It doctrine. Think of it as the new foreign policy of intellectual disengagement.

Are Bush’s Weapons of Mass Self-Destruction plutonium-grade? Will they turn up in Condi Rice’s office? And will they detonate by next November?

Bill O’Reilly and Ann Coulter fight dirty. Al Franken fights dirty. So which side to join? Both are more interesting than the self-regard of the PBS center.

JFK Jr. memoirist Richard Blow and Bias hysteric Bernard Goldberg have been demonized by the media for breaking unspoken rules. How nice, then, that the media has made both men stars!

Too cute to be curmudgeonly, too straitlaced to be cool, Tucker Carlson is more than a Bunyonesque character. In this Bushian time, he's gonna be a star!

Forget about writing that adorable book for your kids. Children aren't reading kids' books anymore; now they inhabit personal multimedia theme parks.

Countdown to Tina Brown's own Y2K problem: On the eve of the millennium, she's somehow supposed to get 'Talk' off the ground -- while everyone roots for her to fail.

When Steve Brill decided to investigate me, I decided to investigate him back -- and therein discovered the "true" nature (more or less) of his overreaching crusade.