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Market Research Archive

September 29, 2008
But Will the Ladies Like It?

The latest crop of men’s fragrances promise machismo, exoticism, and, of course, sex. Do they deliver? The guys at 123 Burger Shot Beer take some spritzes for the team.

July 28, 2008
Lock It Up

Nice weather, new bike lanes, David Byrne–designed racks being installed around the city; it’s a golden time for biking.

June 16, 2008
The End of Grease

Picking a household cleaner at the market can be like sorting through paint samples at the hardware store.

May 5, 2008
The Nontoxic Alternatives

Maybe you heard it last week: the sound of hard-­plastic containers being hurled into recycling bins all over town.

March 24, 2008
Polos, Hold the Logo

For those who prefer to be inconspicuous about their brand allegiances, there are many fine polo shirt options.

January 16, 2006
Case Study

So someone gave you an iPod Nano over the holidays—now you need a holder. Which one offers the perfect blend of form and function?

December 19, 2005
Whisky A-Go-Go

Single-malt scotch is booming. Here’s how to tell your cask strength from your port-wood-aged.

October 24, 2005
Wallets Opened

With a design as standard as a man’s billfold, small details become crucial. Lizard skin or leather? Change pocket or photo flap? Belt chain or . . . not?

September 26, 2005
Scent Strip

Every fall, a slew of new fragrances hits the market, promising to seduce, entice, and empower. Which scents hit the target?

August 22, 2005
Backpacks Unpacked

It’s an essential part of every kid’s school kit. Which unisex backpacks score style points, and which will hold every last book?

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