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Market Research Archive

September 26, 2005
Scent Strip

Every fall, a slew of new fragrances hits the market, promising to seduce, entice, and empower. Which scents hit the target?

August 22, 2005
Backpacks Unpacked

It’s an essential part of every kid’s school kit. Which unisex backpacks score style points, and which will hold every last book?

July 25, 2005
Safety First

Your jewelry, your will, your childhood memorabilia—they all deserve a secure location. Which personal safes protect your valuables, and which are for show?

July 18, 2005
Bagging It

The ideal beach tote merges summery chic with waterproof, sandproof, roomy utility. Which of this year’s crop comes closest?

June 6, 2005
Wick Appeal

A scented candle is the fail-safe hostess gift with universal appeal—or is it? We select the fragrances most likely to win you a return invitation.

May 23, 2005
Beach Prep

Summer rental? Check. Bikini? Check. But have you thought about what you’ll be reclining on this season? Beach chairs tested, from macho leather to modern minimalist.

May 16, 2005
Rum Punch

White rum is the ultimate summer mixer—and maybe, now that new premium brands are hitting the market, a sipping drink, too. Which bottle is best?

April 29, 2005
White Album

You might think the humble white T-shirt is a simple purchase. You’d be wrong . From smart, fitted numbers to the perfect hanging-out shirt, which women’s tee is best?

April 25, 2005
Tools Menu

In our renovate-and-remodel culture, everybody needs a power tool. Which hand drill is best?

April 18, 2005
File Search

Nail files tested, from industrial-grade diamonds to emery boards.

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