Umbrellas are the latest niche market.

Our weekly roundup of new New York shops.

Based in Spain, Gandia Blasco makes chic minimalism out of everything from canopy beds to plastic woven floor mats.

The clothes hang from meat hooks and the fitting rooms are industrial-size freezers, but the details on the clothes are the real draw at Operations.

Aiming to take advantage of post-massage bliss, the Cornelia Boutique, carries exclusive and custom-created home design and accessories.

Fete Opens on Park Ave. Oscar de la Renta opens first freestanding American store. Other openings include Carlos Miele, Scharffen Berger and Matrix Global Academy.

The entire third floor becomes the new home to 30 different lines of sexy underpinnings.

The new Diesel Kids Store skips the usual pastels for sleek dark-wood floors and stainless-steel fixtures.

Alongside the house label’s English-dandy-meets-old-fashioned-mafioso plaid suits, there are button-downs by Lorenzini, leather outerwear by Gallotti, and knitwear by Andrea Fenzi.

While Marc Jacobs and Ralph Lauren colonize Bleecker north of Seventh, smaller stores like recently opened Claudine maintain the West Village’s quainter traditions.