Femininity without the frills: Space Mercer has a stable of understated but undeniably chic designers in a loftlike, fuss-free boutique.

After almost 50 years in business, Parisian fashion house Guy Laroche is finally opening a U.S. store.

If you’re looking for year-round yacht glamour, London’s Heidi Klein boutique has opened its first Stateside location, on the Upper East Side.

Whether you surf in Kapalua or hike Kilimanjaro, Napapijri has outdoorsy yet modern clothes for men, women, and kids.

For those who find Acqua Beauty Bar a little, well, frilly, owner Jamie Ahn has opened a sleek uptown outpost, Townhouse Spa.

Once a resource solely for the design trade, Britain’s Smallbone of Devizes has opened a new bespoke-kitchen showroom to the public.

West Coast fashion brands like James Perse, Poleci, and Margaret O’Leary have successfully migrated east in recent years. Now it’s beauty’s turn, as the L.A.-based spa Lather arrives in midtown.

Lulu Castagnette’s charming teddy-bear logo has been adored by Europeans since its launch a decade ago. Now the line has arrived Stateside.

Caravan's store-in-a-van is still roaming New York streets, but now there’s a boutique as well.

The latest charming boutique to join Nina Griscom and Jennifer Miller on Lexington Avenue is Le Sabon and Baby Too.