May 15, 2000 Issue
"Studies have shown that I am more likely to prescribe a drug after its maker takes me to lunch."
-- Dr. John C. Nelson, "The Straight Dope?"
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FEATURES | The Straight Dope? BY DAVID D. KIRKPATRICK Two years ago, the antidepressant Celexa was unknown in the U.S. Now, without any clear advantage over its predecessors, it's stealing sales from Prozac, scoring 13 percent of the market. Which raises the question: How do drug-company marketing campaigns -- from coffee mugs to meals at Lespinasse, not to mention the funding of major research projects -- influence doctors' judgment? A hard look at the hard sell. Prime Minister Baptist minister Suzan Johnson Cook was tempted by jobs at the White House and Harvard. But she turned both down to tend her flock at Mariners Temple, which she built from a handful of congregants to a stronghold of 1,000 by galvanizing the black middle class in, of all places, Chinatown. Now she's doing it all over again in the Bronx. Funny Business What do the Oscars, the Emmies, the Grammys, and the Tonys have in common? Bruce Vilanch, veteran writer of the gags that levitate awards shows. Now, with his own gig, Vilanch finally gets the last laugh. Concrete Catwalk This spring, let the streets of New York be your own personal runway -- without trashing your bank account. A guide to style on a shoestring. GOTHAM
| DEPARTMENTS Intelligencer BY BETH LANDMAN KEIL WITH IAN SPIEGELMAN Cityside A writer joins the urban nomads The Bottom Line When the pros create buying opportunities for the rest of us MARKETPLACE The world's lightest zoom camera; keeping tabs on your luggage Smart City The city's best boutique opticians Sales & Bargains Low-cost pre-summer makeovers N.Y. Tech Wireless: New free-range gizmos | THE CRITICS Movies BY PETER RAINER Russell Crowe's cutting-edge performance lifts Gladiator Books Kathryn Harrison lives up to (our worst) expectations Theater Till there was you: Rebecca Luker finally gets her turn in Music Man Art Where art and religion meet Classical Music In the Met's reborn Ring cycle, beauty is only skin-deep Pop Music Was today's teen pop cooked up in some fifties-era laboratory? The Underground Gourmet Breaking bread with total strangers in SoHo CUE Classifieds |