May 15, 2000 Issue
"Studies have shown that I am more likely to prescribe a drug after its maker takes me to lunch."
-- Dr. John C. Nelson, "The Straight Dope?"
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|FEATURES||The Straight Dope?|
BY DAVID D. KIRKPATRICK
Two years ago, the antidepressant Celexa was unknown in the U.S. Now, without any clear advantage over its predecessors, it's stealing sales from Prozac, scoring 13 percent of the market. Which raises the question: How do drug-company marketing campaigns -- from coffee mugs to meals at Lespinasse, not to mention the funding of major research projects -- influence doctors' judgment? A hard look at the hard sell.
Baptist minister Suzan Johnson Cook was tempted by jobs at the White House and Harvard. But she turned both down to tend her flock at Mariners Temple, which she built from a handful of congregants to a stronghold of 1,000 by galvanizing the black middle class in, of all places, Chinatown. Now she's doing it all over again in the Bronx.
What do the Oscars, the Emmies, the Grammys, and the Tonys have in common? Bruce Vilanch, veteran writer of the gags that levitate awards shows. Now, with his own gig, Vilanch finally gets the last laugh.
This spring, let the streets of New York be your own personal runway -- without trashing your bank account. A guide to style on a shoestring.
BY BETH LANDMAN KEIL WITH IAN SPIEGELMAN
A writer joins the urban nomads
The Bottom Line
When the pros create buying opportunities for the rest of us
The world's lightest zoom camera; keeping tabs on your luggage
The city's best boutique opticians
Sales & Bargains
Low-cost pre-summer makeovers
Wireless: New free-range gizmos
BY PETER RAINER
Russell Crowe's cutting-edge performance lifts Gladiator
Kathryn Harrison lives up to (our worst) expectations
Till there was you: Rebecca Luker finally gets her turn in Music Man
Where art and religion meet
In the Met's reborn Ring cycle, beauty is only skin-deep
Was today's teen pop cooked up in some fifties-era laboratory?
The Underground Gourmet
Breaking bread with total strangers in SoHo