October 4, 2004 Issue

Cover Story
Pop. Snort. Parachute.
Just as Xanax, Zoloft, and Adderall have become as ubiquitous in the New York teen lexicon as iPod and Nokia, new studies are raising fears about how some antidepressants might encourage suicidal tendencies. But the real issue isn’t whether teens should be on these drugs. Many already are, and they’re getting them not just from their doctors but from their parents, their peers—and drug dealers. Inside the pill-popping culture, where the line between medication and recreation is quickly disappearing.
Features
Little, Better, Yellow, Different In Gumbo America
As advertising faces its latest crisis, BBDO’s new creative director, David Lubars, is preaching against shilling in an agency that made its name with “Ring Around the Collar,” celebrities, and Super Bowl ads.
Secrets of the Deli Trade
Beaten down by the tyranny of inspections and low profit margins, one owner gets out of the business—while another thrives by catering to the boho bourgeoisie. Plus, ten delis worth going out of your way for.
Hitting the Expiration Date
An atypical deli owner faces the typical industry struggles—bellmarked Doritos, the DEA—and decides he wants out.
Cornering the Corner Market
Grace Dancyger introduced branding to the Korean deli—and ended up with an East Village empire.
Detour Delis
Ten worth going out of your way for.
Crash
The tale of a Bronx man enjoying a day off, an oral surgeon on his lunch break, a promising singer-songwriter running an errand, and the illegal U-turn at 34th and Park that brought their lives into tragic collision
Drawing Cards
Animated features get moving.
Departments
Letters to the Editor
Readers sound off on 9/11's environmental implications, Don Hewitt, Ray Kelly and more.
Smart City
The Priceless Payoff
The art of the cash-free bribe
Best Bets
Plus, Kate Spade's Hedy Sandal, Arai's on- and off-road helmut, Richart's silver-coated chocolate and more.
Shop Talk
Tenthousandthings’ low-key jewelry moves to the loud and proud meatpacking district.
Sales & Bargains
J Crew wedding dress
Plus: sales at Jheri Richards, The Manhattan Vintage Clothing Show, Marika Hahn Design, The Metropolitan Museum of Art Store, Psyche's Tears, Alvin Valley, and The New York Vintage Fashion & Antique Textile Show & Sale.
Intelligencer
Intelligencer Gossip
Plus, Cheney in demand, Homeless bumped for hotel, Condos replace Widsor Hotel
Invisible Wires
Cell-phone antennas take Manhattan
Playing by Ear
Beethoven’s hearing loss resonates with this similarly affected—and talented—pianist.
Undressing for Kerry
Recipe List
Jean-Georges’s wedding wish list
Ground Zero in 288 Pages
Daniel Libeskind’s cranky memoir
Fit to Be Tied
Williamsburgers were thrilled to sign up for a cheap gym. Until it failed to open.
Columnists
The Bottom Line
Forget Wal-Mart. The real bargains are stocks like Coach and Whole Foods that cater to the ric
Test Drive
Deep conditioning for fried summer hair
Critics
Music
Fourteen years after his death, Leonard Bernstein’s comeback reminds us that it’s his charisma, more than his music, that we miss most.
Movies
David O. Russell’s I Love Huckabees cares more about its own cleverness than about the audience
Theater
An all-male bloodfest hacks up Shakespeare; Tina Howe’s Ionesco finds itself lost in translation.
Art
Atsuko Tanaka’s Electric Dress.
Television
Nova’s mini-series Origins is a CSI: Earth for the PBS set; Desperate Housewives is a campy delight
Pop Music
The new Interpol album isn’t derivative, just emotionally cool
Restaurants
Super-porky ramen by way of Carolina
The Week
New on DVD
Movies new on DVD this week include: Eternal Sunshine of the Spotless Mind, Ramones Raw, The Alamo, Broken Lizard's Club Dread, Envy, Super Size Me, Rivers and Tides: Andy Goldsworthy Working With Time, Nothing But a Man.
Restaurant Openings & Buzz
Opening this week: Devi, EN Japanese Brasserie, Bar Tonno, Citron, Serafina Broadway, and The View. Plus, Gael Greene find the old and the new at La Grenouille and San Domenico NY serves brunch, Italian style.
Top Five Films At the New York Film Festival
The films that rocked Cannes arrive Stateside at the New York Film Festival.
Drawing Cards
Animated features get moving.
Write a Letter to the Editor
Letters may be edited for space and clarity. Please include a daytime phone number.
- Mail to
-
- New York Media
- 75 Varick Street
- New York, NY 10013
- NYletters@newyorkmag.com






Join the Discussion
Read All Comments | Add Yours
Recent Comments On This Article