Felix Dennis, the British publishing juggernaut behind Maxim and Blender, has never been shy about his love of women. And last spring, he revealed a crack habit that cost £1,500 a day before he destroyed his paraphernalia in 1998. But now a new passion is keeping him up at night: writing verse. His first collection of 200 poems, A Glass Half Full, has been released in the U.K., and Dennis is promoting it on a book tour called "Did I Mention the Free Wine?"
You're the fifty-sixth richest man in Britain. What was your advance for this book?
Six hundred pounds. It's a lunatic advance -- probably the least ever paid to a poet.
And how much are you spending on the tour?
One hundred thousand quid. I'm traveling by helicopter to places like Glasgow and Grimsby. I insist on two pilots, and two engines, so nothing can go wrong! I'm serving some very nice wines, like Château Margaux. I'm also offering a free holiday in Mandalay [Dennis's palatial home on Mustique] to the booksellers with the best window display.
Do you really need to go to those lengths?
Look, when you walk into a bookshop with twenty books of poetry, they say, "I don't care what you do with those, just don't leave them here." It would be better if you were selling Pig Farming for Gay Couples. It's like Esquire magazine. People don't buy it because they don't like it. I want to prove that if you write in strict meter and rhyme about subjects people care about, they will buy poetry.
What is your opinion of your own work?
It's very, very good. But probably all poets think that. I write about old dogs and why people love them, in simple couplets. Then I write more serious sonnets and sestinas -- "White Vase" is a villanelle about the death of Adolf Hitler and Eva Braun.
What kind of reviews are you expecting?
Very bad reviews indeed.