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ArtByNumbers: Face Value

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Ken Wynn, brother of Las Vegas hotelier Steve Wynn, has already beaten out many other eager collectors with a $100,000 purchase of an Edward Steichen portrait of Greta Garbo from a group of Steichen photos that will be exhibited late in October at the Howard Greenberg Gallery in SoHo. These works by Steichen, who died at 94 in 1973 and shot for Vogue and Vanity Fair from 1923 to 1938, will be shown in a gallery for the first time in more than a generation. Twenty of the photographs have already been sold for nearly $1 million (at prices of $10,000 to $250,000 each) by Greenberg, who obtained them through his exclusive representation of the several-hundred-piece estate of Steichen's widow, Joanna. Expect more millions in sales -- Steichens go for as much as $450,000 -- thanks in part to the indirect publicity push the Greenberg show will get from the major Steichen exhibit that opens at the Whitney Museum on October 5.

More art-world news can be found online at baerfaxt.com.


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