All of which leads to an enticing possibility: Let’s say that Joss Whedon, creator of Firefly, wanted to bring the series back to air. (Though “back to air” is a TV phrase now as anachronistically quaint as “switching the dial.”) Let’s say he found a million Firefly fans online—and, trust me, they’re not hiding—who were willing to pay, say, $39.99 each for a sixteen-episode season of Firefly. (Not an unreasonable price, given how many people pay about that amount for full seasons on DVD.) Suddenly, Joss Whedon’s got roughly $40 million to play with—and he doesn’t need a network. Or a time slot. Or advertisers. He can beam the damn shows right to your computer if he wants to. There’s even a mini-precedent for this: The online phenomenon of “ransom games,” in which a board-game developer sets a price (usually something minuscule, like $1,000), then, once he’s received that amount in pledges from strangers, creates the game and releases it for free.

But the idea of TV funded by the audience conjures another, less sunny scenario. After all, there’s already an entertainment-delivery system that funds itself through mini-contributions from millions of viewers: It’s called the movies, which aren’t exactly undergoing an artistic golden age. Furthermore, wherever democracy blooms, mob violence is only one step behind: How happy will Joss Whedon be when the $39.99-paying legions, assembled at wesavedfirefly.com, demand that a killed character be resurrected or that an irritating plotline be written out of the show?

Either way, TV’s days as a benign dictatorship—a little bread, a lot of circuses—are over, and the revolution is nigh. TV studios may still milk the old sources of revenue, but the fundamental economic law has been abolished—TV is selling shows to viewers—which, in TV terms, is like saying that the law of gravity is null and void. Everything’s up in the air. Including you, O Viewer, finally freed from your easy chair, ready to march into the streets and maybe—just maybe—drag your TV along with you.

Related:

• Articles by Adam Sternbergh
• Table of Contents: Nov 21, 2005 issue of New York | Subscribe!