Five years ago, MTV’s ratings were flatlining as music videos
started to look like a relic of the eighties. Now it’s the envy of every other
network, spawning The Osbournes, Jackass, and a score of other
offbeat—and wildly popular—offerings. How’d it happen? Call it chaos
theory, managed (barely) by two of television’s unlikeliest executives.
Man,
this could be chaos. ... Read the story
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MTV's Real World
Five years ago, MTV’s ratings were flatlining as music videos started to look like a relic of the eighties. Now it’s the envy of every other network, spawning The Osbournes, Jackass, and a score of other offbeat—and wildly popular—offerings. How’d it happen? Call it chaos theory, managed (barely) by two of television’s unlikeliest executives. Man, this could be chaos. ... Read the story