THE COMPUTER DOCTOR
18 W. 33rd St., Second fl.
212-967-9455; allinfo.net/smi

If you’re still dog-paddling your way through cyberspace with a dial-up connection, you may well need the help of a trained professional when you decide to get wired—or wireless, for that matter. But how can a Luddite distinguish the supergeek from the guy sneaking looks at a copy of Computers for Dummies in his book bag? Book a house call from the Computer Doctor. Daniel Cohen or one of his team of fifteen experts will come to your apartment, set up your DSL or Wi-Fi connection, and follow a 200-point checklist to bulletproof your computer against future trouble. Starting at $49 for DSL and $89 for Wi-Fi, installation fees are backed by a six-month guarantee and a reassuring customer-service promise: a live help desk that fields phone calls 24 hours a day, seven days a week, 365 days a year. Fifty percent of the business comes from referrals. Gesturing toward his Velcro-closure sneakers, Cohen gleefully recounts a typical customer endorsement: “These guys are geeks, but they’re the best geeks in town.”