Feature

Here’s the RUB

By Rob Patronite
Published May 21, 2005

RUB Brisket.

(Photo: Kenneth Chen)

It takes an iron will—not to mention a hugely expensive smoke diffuser—to open a barbecue joint in this town. Not only do you have to abide by the city’s draconian anti-barbecue-smoke laws, but you also have to contend with a homegrown swarm of dubiously hypercritical ’cue experts. Enter RUB, Manhattan’s brand-new rib joint, whose name stands for Righteous Urban Barbecue. A collaboration between Paul Kirk, who is, apparently, the Lance Armstrong of the competition-barbecue circuit—although, in person, he more closely resembles Wilford Brimley—and Andrew Fischel, a ’cue-crazed tech-world dropout from Roslyn. Fischel took Kirk’s master class a couple of years ago, tagged along with him on the tour circuit, and the rest is hickory-smoked history. RUB’s secret weapons, according to Fischel, are Kirk’s signature spice rub, superior trimming technique, and a healthy dose of barbecue braggadocio: “I don’t think that we’ll just be the best barbecue in New York,” Fischel says. “We’re going to be world class anywhere.”

New York: It’s a Barbecue Town
These five conscientious ’cue joints aren’t just blowing smoke.

RUB BBQ
208 W. 23rd St., nr. Seventh Ave.
212-524-4300

Pit Master
Paul Kirk, teacher, legend, Kansas City “Baron of Barbecue.”

The Pits
Three customized fire-engine-red pits fueled by “green” hickory.

Specialties
Brisket, deep-fried spareribs, pastrami, Sichuan duck.

Urban Concession
A massive BBQ tasting and bottle of Dom for $250. Your choice of any two sides included, of course.

Blue Smoke
116 E. 27th St., nr. Park Ave. S.
212-447-7733

Pit Master
Ken Callaghan, former executive sous-chef at Union Square Café.

The Pits
Two shiny metal applewood-fired behemoths imported from Missouri.

Specialties
Salt-and-pepper beef ribs, hot links, side dishes, and desserts.

Urban Concession
Pit-smoked foie gras; an actual wine list.

Dinosaur Bar-B-Que
646 W. 131st St., at Twelfth Ave.
212-694-1777