The Big Question

Commercial Success?

Bob Dylan’s “Love Sick” is in a Victoria’s Secret ad. What song-and-product pairing would make you cringe most?

By Lauren DeCarlo
Published Apr 12, 2004

Clark Collis, senior editor, Blender magazine: “I’d hate to see ‘Stairway to Heaven’ used for those electronic chairlifts that carry senior citizens up stairs.”

Danger Mouse, music producer: “I’d hate to see Iggy Pop and the Stooges’ ‘I Wanna Be Your Dog’ in a Puppy Chow commercial. I’d love to see PJ Harvey’s ‘The Whores Hustle and the Hustlers Whore’ used in a trailer for the next season of The Apprentice.

Joe Levy, deputy managing editor, Rolling Stone magazine: “I’d hate to see Britney Spears’s ‘Oops! . . . I Did It Again’ in an ad for Depends.”

J. Ralph, composer: “I’d love to see ‘Fat Bottomed Girls’ by Queen used for a Weight Watchers ad. It would be horrible if they changed Lionel Richie’s ‘Hello’ (‘Is it me you’re looking for?’) to ‘Jell-O’ (‘Is it me you’re looking for?’).”

Damien Fahey, MTV V.J.: “I’d like to see ‘Pour Some Sugar on Me’ by Def Leppard in a Folgers coffee commercial or ‘I’ll Tumble 4 Ya’ by Culture Club for Maytag washing machines. I’d hate to see ‘Smells Like Teen Spirit’ by Nirvana for Right Guard or ‘Crash Into Me’ by Dave Matthews Band in a car-insurance ad.

Moby, musician: “No comment.”