Mike Burns lived and breathed Saatchi’s Cheerios account for twenty years. But when Kevin Roberts, Saatchi’s smooth-talking, sloganeering, black-clad CEO, pushed him too far, he sadly said good-bye to the brand he loved—and seventeen others followed him out the door. A story of loyalty and mutiny in an ad agency. ... Read the story
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Cheerio!
Mike Burns lived and breathed Saatchi’s Cheerios account for twenty years. But when Kevin Roberts, Saatchi’s smooth-talking, sloganeering, black-clad CEO, pushed him too far, he sadly said good-bye to the brand he loved—and seventeen others followed him out the door. A story of loyalty and mutiny in an ad agency. ... Read the story