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Sign of the Times

A Week in the Life of P. R.


  • “The swastika-like Manji appears on the front of . . . CBS’s prime-time studio in Nagano, and was seen during Olympic coverage last weekend.”
    --New York Post
  • “This Buddhist symbol has to do with solar movement. It’s important to remember the German swastika goes counter-clockwise, but the Buddhist has a clockwise direction.”
    --Vishakha N. Desai, Asia Society
  • “Far more apparent was the Nike Swoosh, which was pasted all over the
    apparel of the network’s announcers.”
    --Associated Press
  • “That has a pretty big impact for Nike. You’re talking about seventeen days of prime-time coverage.”
    --Fred Fried, Integrated Sports International
  • “CBS . . . has turned its announcers into billboards.”
    --AP online
  • “CBS did . . . minimize the views of the Manji symbol. We would be so lucky if a similar strategy were employed for the Swoosh.”
    --The Arizona Republic


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